Snappy Shopper sees 14% rise in basket value through Gander integration

Snappy Shopper has seen a 14% boost in average basket value following the integration of its reduced-to-clear products with food waste app Gander.

The collaboration enables retailers to offer reduced-to-clear items to shoppers through the Snappy Shopper app, making in-store reductions accessible online for the first time.

Since the launch of the partnership in 2023, the convenience grocery delivery app said the results have exceeded early expectations, with 13% of all orders at participating stores now including Gander products. Baskets featuring Gander items contain an average of 21 products, compared to 14 in non-Gander orders.

Real-time synchronisation between the two platforms ensures that the latest reductions available in-store are clear to app customers. The innovation also looks to bridge the gap between physical and online retail, while helping retailers unlock new value from existing stock.

Snappy Shopper chief executive Mike Callachan said: “We are thrilled to see the remarkable outcomes of this groundbreaking integration between Gander and Snappy Shopper. This collaboration not only enhances the convenience shopping experience but also underscores our dedication to reducing food waste and promoting sustainability."

“By seamlessly integrating Gander’s platform into our app, we empower customers to make more informed choices while supporting our retail partners in their sustainability efforts. We look forward to expanding this initiative across our network, driving positive change, and delivering unparalleled value to both shoppers and stores alike.”