Gander aims to enhance food waste reduction through RTC integration with ESLs

Gander said the collaboration marks a significant step in enhancing in-store experiences by enabling dynamic, real-time updates and communication between store systems, ESLs, and other devices.

The RTC integration enables Gander to automatically display reduced-to-clear products to thousands of local customers actively searching for discounts.

By integrating this technology, retailers can maximise the reach of reduced-price items across a wide range of platforms including Olio, Google Local Inventory, Meta, retailer websites and loyalty programmes.

According to Gander, this collaboration drastically reduces food waste, increases footfall to stores and helps recover lost profits.

Stacey Williams, business development director at Gander, said: “The announcement of the launch of our first RTC integration with Solum, a global leader in ESL technology, marks an important step forward for Gander.

“This collaboration positions us uniquely to offer retailers across the UK an integrated solution that enhances their sales performance and customer engagement."

“Gander is a multi-award-winning SaaS and AI product that automatically maximises reach, engagement, and sales of reduced-to-clear products on the world’s biggest channels. With no staff training or additional labour costs, our solution is seamless and fully automated.”

Mark Duckworth, country manager at Solum, added: “This partnership with Gander presents a valuable opportunity to support retailers in rapidly responding to demand fluctuations, inventory levels, and promotional activities – ultimately contributing to food waste reduction.”