Reducing food waste helps our planet

Retail stores contribute a massive 13% to the worlds food waste crisis. This figure is likely much higher with on average 50% of food waste unrecorded or recorded incorrectly - appearing as “shrink”.

Reducing food waste helps our planet

Retail stores contribute a massive 13% to the worlds food waste crisis. This figure is likely much higher with on average 50% of food waste unrecorded or recorded incorrectly - appearing as “shrink”.

Why do 50%+ of markdowns still go to waste?

Poor Markdown Compliance

Means that short dated food either isn’t reduced or is reduced at the wrong time and otherwise falls ‘into shrink’

No Marketing visibility of markdowns

The biggest issue is that not enough people see the markdowns – visiting the store and buying items. Stores never market markdowns!!

It’s a win, win...

Did you know that implementing sustainable practices can save you money and increase your profits? And it doesn't stop there - your customers will benefit from lower prices and increased accessibility. But the real winner? Our planet. Reducing resource consumption and greenhouse gas emissions can create a healthier and happier world.

Preventing food waste can optimise retailer operations, boost their bottom line, and promote fairness in society by offering affordable prices and addressing food insecurity. And the best part? We conserve valuable resources like water, energy, and land, reducing the environmental impact of food waste and fighting against climate change.

Together, we can shape a brighter and healthier world for businesses, customers, and our precious planet. Join us in making a positive difference and amplifying possibilities. Let's reduce food waste and create a brighter future, starting today!

Millions of People Want & Need this Food

No more sitting back. It's time to break free from the norm and forge a path towards a better world. The ability to access affordable and nutritious food could be in the palm of your hand

Food insecurity is on the rise, with 3.2 million adults (6.1% of households) reported not eating for a whole day because they couldn't afford or access food
We produce enough food across the world to wipe out global hunger.
One-third of food produced for human consumption is lost or wasted globally. This amounts to about 1.3 billion tons per year - Just picture yourself with three bags filled with groceries, only to discard one before making it home. Hard to imagine, right?
All the food produced but never eaten would be sufficient to feed two billion people. That's more than twice the number of undernourished people across the globe.

“It is our collective and individual responsibility to preserve and tend to the world in which we all live.”

- Sir David Attenborough

Why do 50%+ of markdowns still go to waste?

Poor Markdown Compliance

Means that short dated food either isn’t reduced or is reduced at the wrong time and otherwise falls ‘into shrink’

No Marketing visibility of markdowns

The biggest issue is that not enough people see the markdowns – visiting the store and buying items. Stores never market markdowns!!

It’s a win, win...

Millions of People Want & Need this Food

No more sitting back. It's time to break free from the norm and forge a path towards a better world. The ability to access affordable and nutritious food could be in the palm of your hand.

Food insecurity is on the rise, with 3.2 million adults (6.1% of households) reported not eating for a whole day because they couldn't afford or access food.
We produce enough food across the world to wipe out global hunger.
One-third of food produced for human consumption is lost or wasted globally. This amounts to about 1.3 billion tons per year - Just picture yourself with three bags filled with groceries, only to discard one before making it home. Hard to imagine, right?
All the food produced but never eaten would be sufficient to feed two billion people. That's more than twice the number of undernourished people across the globe.

“It is our collective and individual responsibility to preserve and tend to the world in which we all live.”

- Sir David Attenborough

Food Waste Statistics

10.2m tonnes

of food is wasted per year in the UK alone. Source: The Grocer

100k tonnes

of readily available and edible food from the UK’s retail and food manufacturing sector is wasted. Source: UK Governmen

250m meals

these figures are the equivalent to 250 million meals, enough to feed nearly every person in the UK four meals. Source: The Grocer